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Socio-economic transformation of kicker societies and formation of football clubs in Prague cities and suburbs before The Great War
Kužel, Petr ; Čechurová, Jana (advisor) ; Kvaček, Robert (referee)
The most popular game all over the world has entered the territory of Bohemia already in the last decades of the 19th century, when especially in the cities and suburbs of Prague many Czech or German societies, engaged in new game from England called "football", was founded. Sudden and long lasting interruption of positive development of young sport by mobilization in the summer of 1914 and deep political and social changes after conflict isolated prewar events and made unique relict environment that creates the main sources for ideas of work. However chapters leaving sport performances aside and try to describe the period culminating after year 1900, when profesional player was born of student-enthusiast and when club loyalities based on nationality or social inclusion of spectator have been created. To achive a comprehensive view is also important to describe ideological orientation and economy of clubs, topography of Prague grounds or relationships between biggest clubs SK Slavia, AC Sparta, SK Viktoria Žižkov and DFC Prag, which was litmus paper of attitudes with German etnicity. Keywords Football, Prague, Czechs, Germans, Slavia, Sparta, The Great War
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Semiosis of the self-prezentation of sports clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014
Drobná, Šárka ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.
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Communication of AC Sparta Praha,a.s. in 2009-2011
Soukup, Tomáš ; Halada, Jan (advisor) ; Křeček, Jan (referee)
In the opening chapters of this thesis are described the individual components of the marketing and communication mix and also the most important moments in the history of the AC Sparta Praha fotbal, a.s. The main objective of this thesis is the analysis and evaluation of the major factors of marketing communications and public relations methods of the club in 2009-2011 leading to the conclusion that Sparta Praha is from this point of view best functioning club in the Czech Republic. This was achieved by illustrating the development of the number of spectators at matches and number of fans on the social network Facebook and its consecutive comparison with the other club playing in the first Czech football league.
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Socio-economic transformation of kicker societies and formation of football clubs in Prague cities and suburbs before The Great War
Kužel, Petr ; Čechurová, Jana (advisor) ; Kvaček, Robert (referee)
The most popular game all over the world has entered the territory of Bohemia already in the last decades of the 19th century, when especially in the cities and suburbs of Prague many Czech or German societies, engaged in new game from England called "football", was founded. Sudden and long lasting interruption of positive development of young sport by mobilization in the summer of 1914 and deep political and social changes after conflict isolated prewar events and made unique relict environment that creates the main sources for ideas of work. However chapters leaving sport performances aside and try to describe the period culminating after year 1900, when profesional player was born of student-enthusiast and when club loyalities based on nationality or social inclusion of spectator have been created. To achive a comprehensive view is also important to describe ideological orientation and economy of clubs, topography of Prague grounds or relationships between biggest clubs SK Slavia, AC Sparta, SK Viktoria Žižkov and DFC Prag, which was litmus paper of attitudes with German etnicity. Keywords Football, Prague, Czechs, Germans, Slavia, Sparta, The Great War
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Semiosis of the self-prezentation of sports clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014
Drobná, Šárka ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.
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Communication of AC Sparta Praha,a.s. in 2009-2011
Soukup, Tomáš ; Halada, Jan (advisor) ; Křeček, Jan (referee)
In the opening chapters of this thesis are described the individual components of the marketing and communication mix and also the most important moments in the history of the AC Sparta Praha fotbal, a.s. The main objective of this thesis is the analysis and evaluation of the major factors of marketing communications and public relations methods of the club in 2009-2011 leading to the conclusion that Sparta Praha is from this point of view best functioning club in the Czech Republic. This was achieved by illustrating the development of the number of spectators at matches and number of fans on the social network Facebook and its consecutive comparison with the other club playing in the first Czech football league.
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Comaparisson of media picture of sport fan culture in mainstream media and in fans media
Huk, Jan ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
Sports fans are an integral part of sporting events both in the world, and in the Czech Republic. Mass media write about them more than ever. And it gets and vice versa. Fans themselves now have their own ways to communicate with a wide audience, and even write and evaluate the journalists and their work themselves. The work discusses the example of football derby Slavia Prague - Sparta Prague that was played at the Evžena Rošického stadium on Strahov in 2008, and the distortions of fans of both clubs and the police, and how the events have been presented by mainstream media (newspaper Sport,website iDnes.cz, Czech television) and how they were presented by fans themselves - fan sites, fan magazines. These two media images, the mainstream one and the fan one, were compared to determine how much they differ.
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Xenophon?s education in the ancient world
LUZAR, Kamil
The bachelor work deals with the education in the ancient world, more precisely with the education in the ancient Greece in the period from 428 ? 354 before J.C. It also describes different stages of City states, including chronological events. In that era, the work follows the ancient writer Xenophon from Athens where it describes Xenophon?s life, performances and his work analysis. The work deals also with Socrates?s life and work and describes the his relation to Xenophon.
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